The Role of Technology in Modern Marketing: Innovations to Embrace

Date: 09 Dec, 2024

The advancement in technology along with the introduction of AI has led to the advancement in the way we market. One of the people who are embracing this advancement are marketers, for effective marketing.

Technology has manifested the body of marketing which has resulted in changes in strategies, marketing channels, customer experience and many other elements of it.

In this blog, we'll explore how technology is changing the game for marketers and how this shift is redefining marketing techniques.

Digital-Age Marketing

“You have got a direct mail!”

There was a time when marketing was equal to print and broadcast advertising along with direct mail and telemarketing. But with the technology upgrading, the way businesses interact with their customers is also upgrading.

Now, marketing is considered synonymous with being personalised and data driven.

We now have social media platforms for promoting brands and getting more conversions. Using the advanced targeting features of these platforms, marketers are able to connect with their ideal audience. They are easily able to reach people based on age, interests, and even their online habits! Moreover, marketers are using social media tracking as a spyglass on the internet. They can listen to what their target audience and other audiences are saying about their products or services, and that too in real-time!

In addition to this, digital marketing also introduced us to two new terms named search engine optimisation (SEO) and search engine marketing (SEM). These powerful tools, when played with effectively, can help businesses boost their online visibility and attract crowds. They are able to do this by optimising their website for search engines and also by using Google Ads to tickle the fancy of potential customers, based on their browsing history and demographic data, with targeted ads.

Data and Analytics

With the rise and shine of technology along with digital touchpoints, businesses are gifted a huge volume of data goldmines at their service. These data can be accessed using different tools, such as:

web analytics tools,
customer relationship management (CRM) systems,
social media listening tools, and
data integration and ETL tools.

Through these, they are able to collect valuable insights into what their customers like (preferences) and how they shop (purchasing behaviours). This helps them to see what’s working and what's not, so they can tweak their campaigns and strategies accordingly.

Also, marketers are using AI-powered predictive analytics in their digital marketing strategy. Such analytics can use past data to predict future patterns and thus are able to make marketing a whole lot smarter. This helps marketers make decisions that boost sales and make customers happier.

Marketing Automation

Through the use of marketing automation, marketers are able to streamline processes that are repetitive. Some of these are:

follow-up emails,
newsletter subscriptions,
content scheduling,
ticket automation, and
lead nurturing.

Automation allows marketers to free up resources from such repetitive areas and focus on core ones.

Also, marketing automation helps marketers in creating complex, event-triggered workflows and campaigns. Imagine there’s a fitness app. When a user misses a workout, the app is able to send a motivating reminder email to the user. So, by automating such workflows, the app is able to improve engagement by the users.

Mobile-Centric

As more and more people are turning to their mobiles to search, browse, and shop, marketers are leaning more toward making their websites mobile-friendly.

They speak, you tweak.

Marketers are also sinking their teeth into optimising their websites and content for voice-activated searches. They do this by:

keyword optimisation- long-tail keywords and question-based keywords,
content optimisation- conversational language and direct answers, and
voice search-specific strategies- voice search tools and voice assistant testing.

When you partner up with the top digital marketing agency in Delhi, you can leverage their tech skills in mobile marketing. Through them, you can offer your customers the opportunity to experience the power of personalisation. Some examples of such are push notifications, location-based services, and in-app offers.

Wrapping Up

In a nutshell, technology has changed the way we market, converting marketing from a traditional approach to a mix of traditional and data and technology-driven approaches. You need to understand how technology can be used to carry out your marketing campaigns.

To keep up with the pace of technology, you need to buckle up and get moving. Nine Triangles Digital Pvt. Ltd is a top digital marketing agency in Delhi. We specialise in using technologies to create marketing strategies that are digital, agile and customer-centric, yet competitive. Contact us today to drive technology to get meaningful results.