Arihant is one of the largest and most prominent publisher of K-12 and Competitive Exam Books in India.
Apart from the regular digital activities for the brand Arihant, client wanted to figure-out how they could further leverage the potential of digital medium to create a new revenue stream and bolster the existing ones.
Nine Triangles was called to present digital strategy with wholesome implementation road-map linked with KPIs.
The brand, while in the business of publication of books, has an ongoing association with students from their school days to career.
This way, a student becomes a retainer customer for the brand and if a brand is to meaningfully engage with a customer, loyalty and increase in revenue is a natural outcome.
Meaningful engagement mostly comes from utility solution in the given context.
Leveraging technology, proposed solution for students helping them, evaluate exam readiness with research led Simulation Tests, prepare better with curated study material & get help for their life skill challenges.
Developed platform agnostic interface (mobile application + web application).
Created digital marketing plan including Digital Film, Social Media & Paid campaigns.
Nine Triangles Digital Pvt Ltd
A2-912, Corporate Park,
Sector 142, Noida - 201305
INDIA
+91 120 435 6917
