Content marketing in the attention economy: strategies to stand out in a crowded landscape

Content marketing in the attention economy: strategies to stand out in a crowded landscape

Sep 04, 2023

Recent research indicates that attention spans are shrinking, now averaging about 8 seconds - even shorter than that of a Goldfish. How can we tackle this hurdle? The solution lies in crafting a content marketing strategy that not only stands out but also resonates, engages, and captivates, the author explains.

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