Paid Search Marketing

Overview

Unlike traditional media, paid campaigns & paid advertising under digital marketing umbrella offers greater degree of real-time performance tracking and tweaking. Also, it is essential that discovery even though it is pushed, it is as relevant, as contextual and as personalized as possible. In this light, it is important to understand that in the digital medium, not only attention span is much lesser, an audience is armed with option to change its preference for the kind of advertisement they like or dislike.

PPC Management Pay Per Click has become a very tool for businesses and companies alike to increase their sales and become more visible on the World Wide Web. An Internet advertising model used to direct traffic to websites, where advertisers pay the publisher typically a website owner when the ad is clicked, names like Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter happen to be the three largest network operators PPC providers. Operating under a bid-based model, an advertisement is showcased on the Website, commonly but not always a search engine. This happens when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Pay Per Click advertisements are also referred to as sponsored links or sponsored ads, and appear next to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site. A business can improve upon sales by taking help of the companies that offer Pay Per Click management services. The latter may apply varied kinds of methodologies designed particularly to help clients achieve their Search Engine Marketing goals. Offering expert PPC bidding management services and that too bespoke processes for all the major search engines, PPC providers utilize specific principles and techniques. A PPC management methodology yields better results when it is analytical and has a targeted approach. Creating a campaign that addresses the distinct needs and goals of the client, a good PPC management service can prove to be highly beneficial as far as return on investment is concerned.

This makes it essential to go beyond media planning, when it comes digital marketing paid campaigns. We at Nine Triangle having experience (cumulatively for decades and of having implemented hundreds of campaigns across scale and avenues) understand this not only at the level strategy planning but also through implementation processes.

Therefore, choice of avenues, selection of platforms, finalization on communication assets (in terms of type and communication including visuals and copy) and timing of communication, are all very important aspects besides deciding on the exact platform and inventories thereof.